![]() The drivers moreover indicate that environmental sustainability increasingly becomes a hygiene factor for festivals. Main findings largely confirm some previously found items: Drivers include strong personal/organisational ethos including a desire to educate the audience, competitive advantage strategies including differentiation and eco-efficiency, and external pressures, for example, in the form of regulations. This thesis uses guideline-based, semi-structured qualitative interviews with six European open-air music festivals to assess drivers, barriers, and catalysts. This thesis follows the Mair & Jago (2010) model of drivers and barriers, adapted for open-air music festivals by Mair & Laing (2012), to examine motivating and hindering factors for festivals to become more environmentally sustainable.
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